C01 Customer (C)

Starts from an actor who wants to be able to identify offering activities and whose experiences can be planned, measured and managed. Always described from the customer's (actor's) perspective.

C21 Customer Lifecycle Stage

The level in which an actor exists which makes it possible for the value-proposing business to develop relation. Description

C22 Customer Group

A set of actors who the value-proposing business wants to be able to identify, and whose experiences could be planned, measured and handled. Description

C23 Customer Relationship

Relationships that the business needs to shape with its customer groups to ensure success and survival Description

C31 Customer Journey

Relationships that the business needs to shape with its customer groups to ensure success and survival Description

C41 Customer Journey Step

Limited interaction which is done with the value-proposing business. Description

C51 Customer Touchpoint

A specific moment where customer and value-proposing business integrate through a specific channel. Description