A suggestion for a solution, often for a complex problem, for the customer.
Description
A way to explain how value could be created through the use of one or multiple products or services in order to overcome a challenge.
Example
Examples of offers:
- Smartest way to move (Uber)
- The experience IS the product (Apple iPhone)
- Become more productive at work with less effort (Slack)
- Save money without thinking about it (Digit)
- Use your EA tool, completely without technical worries (Dynacore)