The business model is based on Alexander Osterwalder's Business Innovation Model, which is a simplified description of how a business creates value through its offering in a combination of resources and market choices.
Purpose (Use)
The business model is used to find new ways to create value in the market by creating new combinations of offers, customer relationships, customer channels, customer groups and revenue streams. This should preferably be done by using the resources that the business already uses for other offers.
Way of working
- Define the value proposition
- Define the customer group (s)
- Define customer relationships and customer channels
- Define revenue streams
- Identify what key resources are needed
- Identify which key activities are needed
- Identify which key partners are needed
- Identify the costs that all resources incur
