Relationships that the business needs to shape with its customer groups to ensure success and survival
Description
It is crucial to tie customers closer to the business in various ways to reduce the risk of losing them to competitors. It can be about strengthening the feeling of having chosen the right product, or providing good service and support in connection with and after purchase.
Example
Examples of customer relationships are:
- Personal assistance
- Collaboration between supplier and customer
- Continuous information about the value that the product provides