The organization's direction and goal in the long run.
Description
The strategy represents the "right" choice of path for the organization to achieve the long-term goal, given limitations and risks in the context.
Example
- Have good geographical coverage with a focus on larger airports, in fierce competition with other car rental companies.
- Manage the purchase and exchange of cars at the local level based on national guidelines
- Connect to an established benefit system (buy the service instead of building your own)
- Deliver pizza to the place the customer chooses
- Implement a CRM system
- Increase purchases from existing customers
- Buy lead lists from other e-commerce companies