A great force, internal and external, which influences on and helps to shape the business development.
Description
External driving forces are usually categorized as Competitor, Customer, Environment, Partner, Regulations, Supplier or Technology.
Internal driving forces are usually categorized as Assumption, Value, Habit, Infrastructure, Subject to discussion, Management decision and Resource
Example
- Globalization (external, Environment)
- The work force's and management's knowledge and competence (internal, habit)
- Technology development in positioning and identification (external, Technology)
- Regulation on personal data protection, GDPR (external, Regulation)
- Changing Demography (external, Client)
- The company needs to increase its revenue every year (internal, Assumption)
- The question of whether the X-process should be outsourced or not (internal, Subject for discussion)
- Germany is the company's most important growth market next year (internal, Management decision)
- The company invests in quality, service and value for money over the lowest possible price (internal, Value)