Description of who the organization addresses and the needs must be met and how this must be done
Description
The words business concept and mission is often used synonymously in practice. Mission can be used to describe a larger business' business concept (at group level) or a public business, while the word business concept is used for underlying business units, which e.g. can be subsidiaries, divisions or individual initiatives.
Example
Consulting company
- Deliver IT solutions and consulting services to development-intensive customers. With deep business know-how, entrepreneurial spirit and technical excellence, the company increases customers' competitiveness.
Retail
- Our business concept is to make it easy for people to solve everyday practical small problems.
- Sell do-it-yourself items at competitive prices in stores and via mail order / internet. We will work with good product quality and a high level of service.
Construction company
- Develop, build and maintain the physical environment for living, traveling and working.
Real estate company
- Long-term ownership, development and management of properties with high direct returns, primarily in growth areas in southern and central Sweden.