Parts that together form a product
Description
There are six types of product components: product, service, idea, experience, person and place. Usually one of these is dominant and the others help to determine the quality of the product.
Example
Examples of product components in a cold soda served at a beach cafe:
- Cold soft drink in a pleasant environment with good sea views (experience)
- Wide range at an affordable price (idea)
- Soft drinks (goods)
- Cooling (service)
- Serving (service, person)
- Beach café (location)