A set of actors who the value-proposing business wants to be able to identify, and whose experiences could be planned, measured and handled.
Description
The term could be used in general sense, where ''customer'' means that there is an interest for being able to map different journeys the group goes through, in relation to the company in order to plan, measure and handle their experiences.
Example
- Persons who have purchased or potentially are going to purchase the company's products.
- Large companies with a Nordic base
- People seeking personal development
- Employees
- Suppliers
- Interest Organizations
- Shareholders