Positive value that the stakeholder experiences in connection with the consumption of a good or service

Description 

Value describes the use that the business wants its customers to experience that they receive in connection with the use of the goods and services that the business offers.

Value is also used more broadly to describe positive values that different stakeholders want to achieve and that arise when a result has been achieved in the business.

Example

Examples of benefits that customers want to achieve:

• Simpler everyday life
• Lower cost
• Better performance
• Increased security

Examples of benefits that other stakeholders want to achieve:

• Higher income
• Cost efficiency
• Increased profitability
• Increased competitiveness
• Reduced staff turnover
• Increased productivity
• More efficient processes
• Strong brand