A plan or set of actions which together are aimed to reach a goal.
Description
In order to implement the strategy in order to achieve the overall goal, there are usually several different alternative measures to choose from. The choice of course of action is governed by what is to be achieved (the more concrete goal).
Example
Examples of action options:
- Encourage extension of lease
- Outsource the operation to an external supplier
- Standardize the product range
- Equip the sales force with portable equipment
- Deliver products free of charge